L'oreal unveils state-of-the art livestream studio, revolutionizing the beauty industry in vietnam

Ho Chi Minh City, 1.04, L’Oréal, the leading player in the Beauty Industry in Vietnam, is proud to announce the opening of its new, cutting-edge Livestream Studio designed to redefine how beauty brands from L’Oréal Group connect with its consumers in Vietnam and beyond. 

The facility, which is equipped with the latest technology and broadcast capabilities, is set to enhance the beauty shopping experience, providing consumers with real-time product demonstrations, expert consultations, and exclusive beauty events. As the beauty industry in Vietnam continues to experience significant digital transformation, livestream shopping has emerged as a powerful tool for engaging with consumers, offering them a more personalized and interactive experience. 

L’Oréal Livestream Studio is poised to elevate this trend, offering high quality video production capabilities to showcase beauty products in an innovative and engaging way.  

“Social commerce is transforming how consumers shop online. Vietnam, with its vibrant digital economy and digitally-savvy consumers, is a key market to explore new digital initiatives. This investment in the Livestream Studio in Vietnam marks a major step in revolutionizing how we approach e-commerce,” said Vismay Sharma, L’Oréal SAPMENA President. 

“Livestream shopping is a gamechanger in the beauty sector, and we believe this Livestream Studio will enable our beauty brands to connect more directly with consumers, provide them with in-depth product knowledge, and create a more immersive shopping experience,” said Benjamin Rachow, L’Oréal Vietnam Country Managing Director.  

The livestream studio opened by L’Oreal is a response to the growing demand for digital shopping experiences, particularly in SAPMENA region, where online shopping and social commerce have seen rapid growth. Vietnam with its vibrabt and tech-savvy consumer base, is positioned as a key market for livestreaming innovation in the beauty sector.  

The studio will serve as a hub of beauty brands and Vietnamese KOL and KOC to create engaging, real-time content that speaks directly to the needs and preferences of Vietnamese consumers. The investment from L’Oreal on the first livestream studio in Vietnam will not only expand the reach from 14 beauty brands of LOreal Group but also help elevate the entire beauty ecosystem in Vietnam, fostering greater innovation and collaboration. 

The livestream studio’s opening marks a new chapter in L’Oreal’s ongoing efforts to transform the beauty industry by harnessing the power of digital technology to bring new shopping experience for all consumers and to drive growth for retail beauty market in Vietnam.