Around 10 million Vietnamese-branded products sold on Amazon

According to Amazon Global Selling, more than 80% more Vietnamese businesses now have sales partners on Amazon, with small and medium businesses making up the majority of them. 

Vietnamese sales partners have sold around 10 million items on Amazon's online marketplaces as of 2022. Vietnamese sales partners on Amazon have seen a global growth in export value of more than 45%, improving the status of "Made in Vietnam" products and brand values

Many Vietnamese small and medium-sized businesses, such AnEco, Lafooco, Sunhouse, and HMG, are still flourishing even as they embrace the global e-commerce boom brought on by Amazon and increase local employment.

More specifically, over the same period last year, the number of products sold by Vietnamese sales partners on Amazon's stores increased by more than 35%. 

Additionally, the percentage of Vietnamese sales partners who reached the $500,000 mark in sales while conducting business on Amazon increased by 60%.

Around 90% of Vietnamese companies use Amazon's Order Fulfillment Service (FBA), and FBA sales have surged by more than 50%. 

The top-selling product categories for Vietnamese sales partners on Amazon, such as those for the kitchen, home, textiles, health, and personal care, and household utilities.

"Over the last three years, Amazon Global Selling Vietnam has accompanied thousands of local firms on the path of exporting goods to the globe, building resilience following historically hard times," said Gijae Seong, CEO of Amazon Global Selling.

Amazon Global Selling Vietnam will keep working to help Vietnamese companies expand internationally by arming them with the most recent information and expertise so they can quickly respond to developments in the global market, he added.

Source: COMMUNIST PARTY OF VIETNAM ONLINE NEWSPAPER