Van Xuan FMCG Investment introduces Hoang Gia Fish Sauce to the US market

The product was warmly welcomed by cuisine lovers in Texas, California, US when it was introduced along with Vietnamese dishes.

The launching ceremony received participation from Vietnamese consumers and businessmen living in the US. They highly appreciate the fish sauce product for its delicious and authentic taste—the taste of traditional Vietnamese fish sauce.  

With its outstanding quality, Hoang Gia Fish Sauce, which was named one of the top ten leading brands in Vietnam in 2018, passed strict quality requirements to enter the stringent market of the United States. The product's launch in the country demonstrates that it has satisfied food safety standards, required inspections, and severe US government restrictions.

Since entering the market, Hoang Gia Fish Sauce has been on its way to realizing its dream of bringing pure fish sauce to every meal of Vietnamese families in America so that we can enjoy the traditional flavors of Vietnamese cuisine. That bottle of fish sauce will be Hoang Gia brand fish sauce.

Hoang Gia Fish Sauce has been on its way to realizing its dream of bringing pure fish sauce to every meal of Vietnamese families in America. Photo: Van Xuan FMCG Investment

Bring Vietnamese traditional fish sauce taste to consumers abroad 

Hoang Gia Fish Sauce has been traveling to fulfill its dream of preserving and introducing traditional flavors to the Vietnamese market. Following Australia, the company is now in the US market. 

Selling the fish sauce to foreign markets is a milestone in the journey of the Vietnamese fish sauce’s dream of a product imbued with national soul, a harmony between traditional flavors from ancestors and luxury with a modern breath. 

"As Vietnamese people, we do not want our own products to be inferior to other foreign competitors," a representative of Hoang Gia Fish Sauce shared.

The flavor of Hoang Gia Fish Sauce is the crystallization of quintessential ingredients from the sea. These are premium anchovies from the Tuy Phong sea and specialty salt from Binh Thuan.

Pure Hoang Gia Fish Sauce has a natural protein content of 32 degrees and is fermented for 1.5 years in a controlled production process by trained craftsmen, assuring optimal production quality. The product is also housed in a high-quality glass container with a rotating cap for user convenience.

Hoang Gia Fish Sauce was awarded "The Superior Taste Award 2023" by the International Taste Institute (ITQT) in Belgium. A judging team of experienced taste experts decides on the prizes. Members include not just chefs from the chef association but also Michelin-starred chefs from throughout the world.

Hoang Gia Fish Sauce was awarded "The Superior Taste Award 2023" by the International Taste Institute (ITQT) in Belgium. Photo: Van Xuan FMCG Investment

Royal standard for meaningful and premium gifts 

The recognition of Hoang Gia Fish Sauce's efforts over the years, along with the quality and worth of traditional Vietnamese fish sauce on the global market, are all reflected in this international award.

Hoang Gia Fish Sauce is distinguished by its high-quality ingredients. The flavor of fish sauce is the crystallization of quality and fresh marine ingredients. Anchovy from Tuy Phong’s specialty salt in Binh Thuan gets a 10 for freshness.

The fish sauce possesses a natural protein standard of 32 degrees and has undergone a brewing period of 1.5 years by experienced artisans. Fish sauce is also produced in a closed process, ensuring maximum quality.

Besides premium ingredients, the producer only bottles the first drops of prime fish sauce, which are the highest quality and protein-rich fish sauce drops. The product does not have flavor enhancers or preservatives to ensure a hundred-year-old traditional taste.

Hoang Gia Fish Sauce not only retains the flavor of traditional Vietnamese fish sauce but also makes consumers appreciate the product's royal quality to be used as premium gifts for outstanding partners, dear friends and relatives. These are high-class in terms of raw ingredients, delicate in flavor, and exquisite in shape, far beyond the value of spice, making them a memorable and one-of-a-kind gift.

Hoang Gia Fish Sauce not only satisfies customers in terms of taste and quality but also in terms of sophisticated packaging. Photo: Van Xuan FMCG Investment

The "limited edition" fish sauce was prepared for 1.5 years using the traditional process, satisfying all demanding international quality requirements. The yearly production amount is restricted to the local and foreign markets.

One of the weaknesses of traditional fish sauce today is the packaging design.  Hoang Gia Fish Sauce is made to become a gift of gratitude on special occasions. Its product packaging and design are highly aesthetic.

Hoang Gia Fish Sauce has focused on the design stage, from the logo and label to the premium "shirt" worn on the product. Hoang Gia Fish Sauce has a luxurious style with high-quality glass bottles, paper boxes, and brown wooden boxes with an elegant metallic logo.

The product not only satisfies customers in terms of taste and quality but also in terms of sophisticated packaging design that makes it worthy of being an indispensable part of every family's kitchen and an extremely delicate gift to give to each other on special occasions such as public holidays, New Year, housewarming, or simply family gatherings.