Masan MEATLife inaugurates $77.5mln meat processing complex in Long An

Beside the investment in MEATDeli Saigon Complex that accelerates its vision to transform the meat industry, the meat producer spent VND613 billion ($26.4) to acquire 51 percent stake of 3F VIET, a leading chilled chicken company.

These are two strategic milestones in its journey to bring fresh, delicious, and nutritious meat to 100 million Vietnamese consumers, Masan said in a statement to media.

“With the completion of these strategic milestones, we expect to bring breakthrough value to consumers in a much more scalable fashion and develop power brands. Our mission is to supply fresh, safe, affordable, and traceable meat products to each and every Vietnamese consumer”, said Masan MEATLife CEO Mr. Pham Trung Lam.

Masan inaugurated its first chilled meat processing complex in Ha Nam in December 2018 and introduced chilled meat products under the brand “MEATDeli” in Hanoi.

Photo courtesy of Masan

Following initial successes, MML has built MEATDeli Saigon meat processing complex in Long An to cater to the increasing demand for fresh and nutritious meat of tens of million consumers in Ho Chi Minh City and neighboring provinces.

The MEATDeli Saigon Meat Processing Complex project is built on an area of 20 hectares. It is designed to process 1.4 million pigs per year, with total investment of VND 1,800 billion. In phase 1, the complex processes 155,000 tons of chilled meat products and meat processed from chilled meat.

To date, MEATDeli has served millions of consumers in Hanoi and Ho Chi Minh City and neighboring provinces. It is present at 1,700+ outlets, including VinMart & VinMart+ chains, CoopMart supermarkets, Big C, MEATDeli stores and other agents.

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