Vietnam e-commerce estimated to reach $16.4 billion in 2022.

In 2021, Covid-19 has seriously affected the trade and services of the world, but Vietnam's e-commerce still maintains a stable growth rate during the 7 years between 2017 to 2022, of 16-30%.

Specifically, in 2015, Vietnam's retail e-commerce only reached $5 billion, an increase of 23% compared to the previous year.

By 2018, this amount had increased by 30% from the previous year to $8.06 billion. Vietnam's e-commerce exceeded the $10 billion mark in 2019 rising to $13.7 billion in 2021 after reaching $11.8 billion in 2020.

The proportion of B2C e-commerce revenue compared to the total retail sales of consumer goods and services nationwide will exceed 7% in 2021, reaching from 7.2% to 7.8%.

With 75% of people using the Internet, Vietnam has 74.8% of internet users participating in online shopping. 

Clothing, shoes, cosmetics; household appliances; technology and electronics; books, flowers, gifts, food, etc are the goods and services that consumers choose to shop for online the most. 

Mobile phones continue to be the main means often used by consumers to order online (accounting for 91%).

It is estimated that the number of consumers shopping online in Vietnam for the first time will probably reach 60 million. The online shopping value of a user will continue to increase sharply, forecast to reach $260-285/person this year.

Vietnam's e-commerce growth is forecasted to continue to explode in the coming years and will reach $39 billion by 2025. The total revenue of Vietnam's Internet economy by 2025 is forecast to reach the same level of $57 billion.

The percentage of internet users who shop weekly in Vietnam ranks 11th among countries (58.2%), on par with the global average demand, higher than the US, Australia, France, Japan, and Germany but lower than Thailand, Malaysia, Korea, China, Singapore, Philippines, India, Indonesia, and the UK, according to the “Digital 2022 global overview report” by We are social & Hootsuite.