European fruit and vegetable trade show goes digital on pandemic

Due to the progressive spread of the Covid-19 virus, the organizers decided to move the international trade fair for the fruit and vegetable sector to Sept. 8-10, 2020 in Rimini, Italy, instead of holding it on May 5-7, 2020.

The show has attracted the participation of over 600 professional exhibitors from 30 countries to introduce more than 400 safe and quality product lines in the world.

Like 37 Macfrut events organized before, Macfrut Digital 2020 will be a trade show representative of the supply chains of the agricultural cultivation and production sector.

This is an online meeting venue for the vegetable and fruit sector in production, trading, machinery and planting, packaging, agricultural machines, greenhouses and irrigation systems, nursery and seeds, fertilizers and bio-stimulants, logistics and storage, bodies and services.

This is also a chance for Vietnamese companies to learn about the demand of the potential agricultural market of the European Union in the context that the preferential tariff lines in the EU-Vietnam Free Trade Agreement are officially effective as of August 1, 2020, organisers said.

Regarding Italy, which completed negotiations with Vietnam over food hygiene and safety in 2019, the country has started exporting apples to Vietnam.

In the near future, the nation will export more fruits such as kiwi, grapes, strawberries, and pears to Vietnam, a market with a population of nearly 100 million people.

According to European experts, the export of Vietnamese agro-products to the EU is of great potential. To date, many Vietnamese companies’ product quality has been proven to meet the demand of the EU as well as the taste of the bloc’s consumers.

Vietnamese agro-products such as cashew, coffee, vegetables, dragon fruit, lychee, coconut, fig, pineapple, avocado, guava, mango and mangosteen are favoured in the EU.

Some of Vietnam’s organic products have entered this meticulous market as they have met exclusive criteria for high-quality agro-products like Organic certification, Rainforest Alliance, Fairtrade certification, among others. Farm produce import accounts for 8.4 per cent of the total imports of the EU.

It is noteworthy that fruits account for 66% of the total products displayed by international exhibitors to seek importers and buyers.

As regards Italy, which completed negotiations with Vietnam over the food hygiene and safety in 2019, the country has exported her apples into Vietnam.

In the near future, this beautiful nation will export more fruits such as kiwi, grapes, strawberries, pears, etc. into Vietnam, a market with a population of nearly 100 million people.