Why Starbucks Struggles In Vietnam's $1B Coffee Market
CNBC
Tuesday | 01/07/2020 09:01
Photo: ourcofeewithacause.net
A cup of traditional cà phê sữa đá is made with robusta beans, which have a sharper, bitter flavor than more mild arabica beans.
The drink is available all over Vietnam, served at roadside cafes, restaurants and at home.
But you won’t find the traditional style in a Starbucks. That’s because most international coffee chains only serve Arabica beans.
It’s one reason global chains have struggled to grow in Vietnam’s more than $1 billion market for specialty coffee and tea shops.
Source: CNBC
Same category news
-
Bich Phuong
Latest news
-
Huyen Hoang