Life & Art

Vietnam’s tourism promotion campaign gets Facebook backing

Khanh Minh Wednesday | 06/10/2020 17:03

Halong Bay, one of the most attractive places in Vietnam. (Photo: tuoitre)

Facebook has launched a project which aims to support Vietnam to promote tourism development post-COVID-19 pandemic, Viet Nam News reported.

The world’s largest social network was reported to have collaborated with the Ministry of Planning and Investment to launch the "Proud Vietnam" project, which includes the "Immense Vietnam" music video.

The project aims to promote domestic and foreign tourism in the country and is expected to be a source of national pride for the Vietnamese people in response to the government’s call for post-COVID-19 economic and tourism promotion.  

The music video made its debut with the participation of Vietnamese artists including singer Minh Hang, supermodel Hoang Yen, actor Lien Binh Phat and other stars who bring with them a wave of optimism that showcases the best of Vietnam.

The video was directed by internationally-renowned Japanese Brazilian director Mauricio Osaki.

With tens of millions of users in Vietnam, Facebook sees its responsibility to support the country during its economic recovery and help promoting Vietnam's beautiful image to the world, said Nguyen Anh Nguyet, Country Head of Vietnam Public Policy, Facebook.

The event "Proud Vietnam" is in the #fb4Economy pillar of the “Facebook for Vietnam” campaign, one of Facebook's key programmes in Vietnam in 2020.

#Fb4Economy includes a series of programmes that aim to contribute to the country’s business community, especially small and medium enterprises, to help the country’s economic recovery after COVID-19.

► Vietnam poised to welcome back foreign travelers post COVID-19

Source: Viet Nam News

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