Pioneering consumer credit, FE CREDIT realizes millions of dreams

For more than a decade, FE CREDIT has affirmed its pioneering role in consumer finance, serving as a crucial financial bridge for millions of customers who cannot access traditional banking services. With practical financial solutions, the company has helped people meet essential living and educational needs, thereby stimulating consumption and shaping the industry’s development.

A decade of shaping consumer finance

Currently, outstanding consumer loans reach about VND 2.8 quadrillion, accounting for 20% of the country’s total credit balance. However, according to the United Nations Capital Development Fund, over 34% of adults in Vietnam remain excluded from financial and banking services. This is a high rate in Southeast Asia, highlighting the barriers in connecting credit to those who truly need it.

In reality, many factory workers, small traders, and informal laborers face difficulties borrowing from traditional banks due to lacking credit history, income proof, or collateral. In this gap, FE CREDIT and the consumer finance sector act as “a bridge”, helping these customers access formal and transparent credit, thereby improving their life quality.

Founded in 2010, FE CREDIT was one of the first companies operating in consumer finance. With effective strategies and a diverse product portfolio tailored to customer needs, the company has led the industry for more than a decade, at times holding over 50% market share and contributing up to 40% of VPBank’s consolidated profits.

Beyond impressive figures, FE CREDIT has also created practical value for millions of customers. Financing for repairing a deteriorating home, buying a motorbike to earn a living, paying children’s school fees, or covering medical treatment is highly significant – not only meeting urgent needs but also creating favorable conditions for workers to focus on their jobs. At the same time, by providing transparent and suitable products, FE CREDIT has helped fend off “black credit,” reducing financial burdens and potential risks from informal lending channels.

Since 2010, when FE CREDIT was founded and consumer finance began accelerating, outstanding consumer loans have consistently grown faster than the overall credit market, according to the State Bank of Vietnam. This underscores the importance of consumer finance in driving GDP growth and improving people’s livelihoods.

In the first half of 2025, FE CREDIT’s disbursement volume grew 19% year-on-year, continuing to bridge critical financing and support customers’ essential living and work needs. Along with policies such as stable interest rates, reduced VAT, and stronger domestic consumption, these efforts empower people to manage daily expenses, make essential purchases, and improve their quality of life.

Dedicated to realizing millions of dreams

Shifting consumer behaviors after the pandemic, coupled with rapid technology adoption, have created both opportunities and challenges. In this context, FE CREDIT has implemented a strategic transformation, building a system that prioritizes professionalism, transparency, and sustainability, while continuously upgrading service quality and maximizing customer access to formal credit for their aspirations.

Through customer-centric approaches, FE CREDIT fosters strong and multi-dimensional connections with consumers. This ensures that promotions and product updates are delivered promptly, while valuable feedback helps the company better understand customer preferences across different segments. From personal loans for daily expenses and tuition payments, two wheeler loans to linked insurance products, FE CREDIT offers flexible and accessible financial solutions that accompany customers on their journey to realize their dreams.

By listening and understanding customers, FE CREDIT offers financial solutions designed for every unique need. Courtesy of FE CREDIT

FE CREDIT nurtures close customer relationships through omnichannel platforms, including its corporate website, official Zalo account, customer care hotline, Facebook fanpage, representative offices, and a nationwide partner network. This extensive system ensures customers can quickly and easily access financial solutions.

The financial multifunction app FE ONLINE 2.0 provides comprehensive product information and features, from loan applications and management to credit card issuance and digital banking services. It offers convenience and empowers customers to actively use financial services anytime, anywhere.

FE CREDIT has also integrated artificial intelligence (AI) into a smart chatbot that responds instantly, 24/7, creating seamless and high-quality service experiences. Today, the company operates more than 13,000 points of sale nationwide, serving tens of millions of customers.

Beyond business operations, FE CREDIT also spreads financial knowledge to help communities use credit more effectively and proactively. Its “Finance Explorer” media campaign delivers practical financial education content drawn from real-life situations. These lessons help viewers plan spending, manage loans responsibly, understand their rights and obligations, and avoid common financial risks.

Through its omnichannel connections, strong digitalization strategy, superior service quality, and practical financial education initiatives, FE CREDIT not only meets diverse customer needs but also steadfastly supports them in improving life quality and realizing their dreams. These efforts have earned customer trust over the past 15 years and contributed to building a transparent, inclusive, and sustainable credit ecosystem.