Mobile World subsidiary and Indonesia’s Erafone announce a joint venture partnership

The first Era Blue store, slated to open in mid-2022 in Jakarta, promises to revolutionize the consumer electronics retail industry and offers unrivaled product offering and elevated consumer experience.

Era Blue stores will carry the latest and best products from well-known consumer electronics brands in a  welcoming, modern environment.

The consumer experience is further elevated by combining the best of digital innovation with cutting-edge retail execution and visual merchandising standards, to provide a  memorable and seamless shopping experience. 

The partnership was expected to strengthen Erafone’s retail network in the gadget space. The Gioi Di Dong’s innovation and expansion strategy fit well the company’s vision to be the leader in this sector, said Budiarto Halim, President Director of Erafone.

“Erafone is the most reputable and reliable partner in Indonesia operating the distribution and retail business of mobile phones that we had the opportunity to meet many years ago. We believe that the sincere cooperation between Erafone and  The Gioi Di Dong will empower the Era Blue Joint Venture soon to become the No.1 and most trusted consumer electronics retailer in Indonesia. This strategic partnership will bring multiple values to both  Erafone and The Gioi Di Dong,” said Nguyen Duc Tai, Chairman of the Board of The Gioi Di Dong.

The Gioi Di Dong operates a retail network of over  3.000 stores, including Thegioididong.com, the No.1 retail chain in Vietnam focusing on mobile phones, laptops,  accessories, wearables, and related value-added services. It has around 1.000  stores and more than 50% mobile phones market share nationwide.

Its Dien May Xanh, the No.1 retail chain in Vietnam focusing on consumer electronics and home appliances, has over 2.000 stores and more than 40% consumer electronics market share nationwide.

Erafone, a subsidiary of Erajaya Group, is the leading company that operates a network of around 1,200  retail stores across Indonesia, focusing on telecommunications devices, tablet, laptop and their  ecosystem.

Erafone aims to be a leading, smart unified channel with the largest network of stores,  committed to providing the latest mobile products and solutions that elevates the lifestyle and quality of  Indonesian consumers.