2021 and Masterise Group’s journey to create a better future for the community

During its 8 years of operation, Masterise Group has always been a familiar name with various CSR programs such as granting scholarships to underprivileged children, celebrating Tet for students coming from provinces, and activities to support workers who face difficult situations.

In the challenging year 2021, the international real estate developer became a solid "shoulder" supporting the Ho Chi Minh city government and the country with several activities fighting the epidemic center and helping people in the new normal period.

Big journey originated from small efforts

On the morning of January 20, in the cool weather of days approaching the Lunar New Year, Phi An eagerly accompanied his grandmother to Phat Huy Binh Trieu Center in Thu Duc City for Tet gifts.

The 6-year-old boy, whose parents got divorced, has to live with his grandmother. His dream is simple. He wishes to have a chance to dress in new clothes in the Lunar New Year days, meet his friends and adopt a little dog.

For Phi An and his classmates, that day was a special event in life, because he was given Tet gifts and together with friends watched clowns making eye-catching toys.

Hundreds of gifts from Masterise Group were delivered to the children and their families. Joy appeared in the eyes and smiles of the children and their parents. The gift including 20 kilograms of rice, instant noodles, spices, and confectionery... help bring them relief and joy during Tet holiday.

Not only supporting gifts, the program also organizes folk games with the aim to share Tet atmosphere to children. Photo: Masterise Group

The center was the first destination of Masterise Group's CSR program entitled "Sharing Love - Sending Tet to Every Home" which was initiated to support disadvantaged people in Ho Chi Minh City. This is a series of long-term CSR programs the group coordinates with other organizations including Saigon Children, the municipal Ho Chi Minh Communist Youth Union, and Cho Ray Hospital.

According to the group's representative, every Lunar New Year, Masterise Group supports the community with several practical programs such as Tet Reunion - supporting workers at the construction site, together with the Fatherland Front giving Tet gifts to poor households, accompany "Spring Day Nest" program as well as support students to celebrate Tet away from home.

“Unlike previous years, our efforts to support the community have been more proactive with comprehensive preparation since 2021. This is also part of our efforts to fulfill the commitment to build a more sustainable and better future in Vietnam,” shared Mr. Jason Turnbull, a representative of Masterise Group.

Organizing the CSR Tet program, Masterise Group coordinated with other organizations offering gifts to migrant workers, 1,500 street children, orphaned children in shelters or children who lost parents due to the COVID-19. The program also presented 7,000 gifts worth VND2.1 billion to workers at construction sites of Masterise Homes projects across the country.

Ms. Sunny Tong, deputy head of marketing department at Masterise Homes during an eventto support disadvantaged children due to the pandemic. Photo: Masterise Group

The program also accompanied the city’s Ho Chi Minh Communist Youth Union arranging buses to send more than 1,000 students and workers home for Tet. The group also cooperated with Cho Ray Hospital giving 200 gifts to needy patients. Though the gifts cannot be compared with a chance to return to their hometown for Tet, the group could a little warmth with people who have to welcome Tet far away from home. 

In the midst of pandemic: no hesitation supporting the community

The series of CSR activities on the occasion of the Lunar New Year is consistent with what Masterise Group has been implementing for the past years. Targets of the programs are disadvantaged children, people badly hit by the pandemic.

The activity "Together with Vietnam to defeat the Pandemic" is an example. The program has been implemented since July 2021, empowering 10,000 workers in Ho Chi Minh City, helping them overcome the pandemic thanks to subsidies for house rentals.

The program donated medical equipment worth VND29 billion to the city's health sector fighting the pandemic. Workers and frontline medical workers were those who got the hardest hit by the pandemic. They also become the main beneficiaries of Masterise Group's community efforts in the midst of the pandemic.

Mr. Jason Turnbull, Deputy Managing Director cum Chief Financial Officer of Masterise Homes directly presents gifts to labours affected by the pandemic. Photo: Masterise Group

"Not only building houses, Masterise Homes' mission is to create 'homes' with intangible values. We want to make a small contribution to help workers stay strong and fight the pandemic," said Mr. Jason Turnbull.

In addition to supporting medical equipment and rentals for workers, in September 2021, the group coordinated with the municipal Ho Chi Minh Communist Youth Union to provide 7,500 bags of COVID-19 medicine to patients in the city.

In the "new normal" time, the group gets involved in several humanitarian events such as "Honoring the Valedictorian in 2021", which awards long-term scholarships to orphans who have lost parents from COVID-19 pandemic.

In the midst of social distancing, Masterise Group does not hesitate to join hand with the city’s Communist Youth Union’s members traveling to alleys in Ho Chi Minh City, supporting disadvantaged people. Photo: Masterise Group

“At Masterise Group, we believe in a better future, where the living standard of modern Vietnamese is raised to a new level. Through our non-stop activities for the community, we aim to improve the quality of life and build a strong community with issues of Living Environment - Education - Humanitarian Relief,” said a representative of Masterise Group.